nintendo After the unfortunate and untimely passing of Satoru Iwata, Nintendo’s former president, Nintendo announced its new company president. Although many speculated it would be the legendary game designer Shigeru Miyamoto, human resources director Tatsumi Kimishima was selected instead. Although a seemingly underwhelming selection, since 2000 Kimishima has been the chief financial officer for the Pokémon Company, President of Pokémon USA, and president of Nintendo of America. Needless to say, he is highly qualified.

Nintendo, currently stuck in a difficult situation as the Wii U struggles and the 3DS spirals into self-destruction, the company intends to dive headfirst into mobile gaming. Nintendo is also working on it’s next-generation console codenamed, ‘NX’. Earlier this year, Nintendo detailed its plans to make mobile games with mobile portal and eCommerce giant DeNA. The new game console, NX will don new hardware, and replace the current Nintendo membership service to incorporate multiple devices including the Wii U, 3DS, PC, and smartphones and tablets.

As Wii  U continues to decline in sales and consumer interest, Nintendo has its back against the wall. According to new president Kimishima, “There will be no change in President Iwata’s fundamental objectives and strategies.” Although some were eagerly awaiting news that Shigeru Miyamoto, the creator of beloved titles like Mario, Donkey Kong, The Legend of Zelda, and Pikmin would be succeeding late president Iwata, Nintendo decided to select a more business and financially minded individual. Regardless of conflicting opinion, at this point, Nintendo has to make the best possible decision and can’t afford yet another hitch in their path.

Satoru Iwata started at Nintendo in 1983. He help develop some of Nintendo’s most memorable titles like EarthBound and Kirby. In 2002, he became the first person to lead Nintendo who was not an original member of the founding Yamauchi family.